Branding is the silent ambassador of your organization. It is tied in with making a passionate connection to hearts and minds by engaging both functional and emotional benefits. Identity is cause, brand is impact and the quality of the former impacts the quality of the latter.
We help companies to link the two and build powerful yet motivating connections with the audience. We build brands that’s hard to ignore.
Logo is the capacity of a brand to be recognized as unique, over time, without confusion, thanks to the elements it incorporates. However, a logo can and should be more than a symbol of identification. If designed well, it also tells a company’s story, by conveying your brand message in a way that helps to establish an emotional connection with your target audience.
“If designed correctly, a logo can make future branding efforts a walk in the park”
Brand Communication is a reflection of strategy, the combination of activities that influence customers' opinions of a company and its products: Including logos in letters, emails, memos, and other communications reinforces your brand – not only for customers, but also for your employees – ultimately connecting your company culture with the brand representing it.
Corporate identity is a combination of color, graphic, verbal, typographical, plastics, acoustic, video or other techniques, which provides a single image for the company, for its face and success. Corporate identity, carefully developed, makes the company more likely to get recognizable, perceived and remembered by customers, partners and other independent observers. And it works not only for company’s products or services, but also for all its activities, differentiating it from competitors.